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What is pitch deck?

A pitch deck is a formal presentation that is presented to investors typically by the company owner. The main purpose of the presentation is to pitch an innovative business idea to funding to either develop the product or grow the business.

Your pitch deck should answer the following questions commonly asked by an investor:

  1. Why should I invest in your business?
  2. What makes your product unique?
  3. How long will it take you to generate money?

Things to follow:

Following are some tips to deliver the best presentation:

  1. One idea per slide: Limit each slide to only one idea. Keep each slide clear and to the point.
  2. First impression: Make the best impression by dressing well and speaking clearly. If you are someone who sweats nervously, make sure you’re wearing loose fitting clothing.
  3. Keep the presentation consistent: Use the same fonts and color scheme for all the slides.
  4. Make eye contact: Use physical expressions and make use of body language.

Things to avoid:

Things to avoid for a pitch deck are given below. You should not:

  1. Too many bullet points: Do not use excessive bullet points when presenting. Otherwise, investors will not be able to read your slide and listen to your presentation at the same time.
  2. Extend the presentation: A pitch deck should be a maximum of 12 slides. If you can’t fit all your information on the slides, then reconsider their importance.
  3. Go into deep details: Do not over explain any point. Just a main idea of each point is sufficient. A document can be given to investors if additional information is required.
  4. Read the given script: Do not read from the paper. You will seem unprepared and unknowledgeable about the product.

Slides in a pitch deck:

To create the best pitch deck, your presentation should be clear and precise. The following 12 slides are a guide of the main slides that need to be included and can be re-arranged depending on your business needs:

1: Introduction:

The first slide is the cover slide. It should:

  • Company logo and company name
  • Introduce who you are to the company

2: Problem:

This is where you explain the problem and tell that you are willing to solve it. The slides must include:

  • The problem in less than 10 words
  • How it is affecting people’s life

3: Solution:

How is it that your product solves the problem?

4: Product:

Show them your product with mockups and screenshots. Provide examples and pictures.

5: Advantages:

What makes your product so unique that an investor should invest thousands in it?

6: Traction:

This slide is optional, but great if you’ve had any sales or a large consumer base to show through icons.

7: Market:

This is where you show the potential of your idea:

  • Indicate the market size
  • Bold the important numbers
  • Mention your target audience

8: Competition:

Tell about the other business startups who are trying to solve the same problem. Also, explain your unique selling point which is not offered by anyone else.

9: Business Model:

This slide includes the details of how your company generates revenue.

10: Team:

Introduce your team members in the slide. Mention the following points:

  • The name and qualifications of each member
  • Their role in your business
  • Bonus: Include a headshot of each member

11: Investment Allocation:

This slide should showcase how your company will be using the investment. Using a pie chart is ideal.

12: Contact:

Before ending your pitch presentation, ask if anyone has a question. Ending slide must have:

  • Your contact details
  • Thank the audience for their time