While some parts of your pitch deck are more important than others, sometimes the small details are what can make or break your important presentation. Think of it like this: if an investor that is browsing through hundreds of pitch deck proposals decides to print a few pages from your pitch deck (and it doesn’t have your logo or contact info on it), how easy do you think it’ll be for them to remember which company it belonged to?
Many companies have different variations of their logo; a simple icon-only version and a detailed version that includes an icon, company name, and slogan. A detailed logo is more ideal to include on the cover slide of your pitch deck where it can be enlarged, clearly seen, and remembered. Putting a simplified version of your logo on the corner or center bottom of each slide is a nice way to ensure consistent branding throughout your pitch deck while ensuring the icon is clear to see.
Below are examples of simple, easy to remember logos which are suitable to be placed in the corner of each slide.
Depending on the pitch deck design and how it will be presented, a logo can be substituted with text (small, clear font) in the footer which can include the company’s website, page number, or “© Business Name 2019”. For example, a pitch deck that will be printed should have the page numbers included in the corner in case one of the pages becomes lost in the process.
Tip: Adding text such as “Confidential” in the footer serves minimal (if any) benefit as pitches are often emailed, presented, or shared in non confidential environments. Trade secrets or other proprietary information should not be included in pitch decks to begin with.